The Importance of Creating Good Website Content and Using Content Marketing To Promote Your Small Business
You've probably heard the saying that "Content is King." In digital marketing, that statement has never been more accurate than it is today.
Each day, people scour the web looking for information. The fact is that businesses need to have winning marketing strategies that focus on creating and distributing online content regularly.
Some estimates show that 64.4% of the world's population is online. That was nearly 5.2 billion people at the start of 2019 and growing, according to the article "Number of internet and social media users worldwide as of January 2023(in billions)."
Businesses of all sizes and types worldwide are attracting new clients and strengthening their existing relationships by creating and sharing content like text, photos, audio and videos targeted at their ideal clients.
Savvy businesses gain customers based on a combination of new and existing content by using Search Engine Optimization (SEO) techniques and following Search Engine Marketing (SEM) strategies in their marketing plans. Even better, they are attracting their ideal client, customers who are more likely to spend more money repeatedly than people just looking for the best deal.
Why Is Content Marketing and Using A CMS Important?
The goal of a website is to attract and retain visitors. It would be best to have your website designed using a reliable content management system (CMS) that allows you, your staff and even consultants to work quickly and efficiently to manage your website content.
A CMS also makes updating your content more accessible and faster. This results in lower costs.
The days of creating a website and leaving it alone for 2-3 years are long gone. So are the days when you can say, "Some sorta website is better than nothing." Frankly, neither strategy worked. But many web designers do not have the background or skillset to help clients create content, so they do not make it a priority to discuss with their clients.
"Vintage" is not a description you want to hear when discussing your website.
Out-of-date website content impacts how current and prospective clients perceive you. (Read the full article in Forbes online, "10 Scientifically-Backed Ways To Increase Sales By Making Your Website More Credible." It may be an older article, but it is still 100% accurate.)
Some studies show that out-of-date websites affect users' trust. Simply put, websites featuring either old content or outdated technology lack credibility with users and have higher rates of people leaving within a few seconds.
That's known as a high bounce rate. You want visitors to stick around and visit multiple pages, not disappear and never return.
Providing good content consistently is helping small businesses from around the world make money from their website.
Powering your website with a powerful and highly customizable content management system (CMS) such as Joomla helps significantly reduce the time spent updating your website.
To answer the question, "How Is Content Marketing Changing SEO?" look at this infographic presented by the folks at ;Visual.ly. Click the image to view a larger version, and bookmark it for future reference.
Content Marketing is essential for small business website success. At ORP.ca, we've been working in the content marketing field since we started in 2003 in order to help small businesses create intriguing content that attracts new customers and keeps existing clients coming back.
